Identify Opportunities to Win in a Competitive Value-based Healthcare Marketplace

It is one thing to identify a market opportunity, but still another to execute and win in today’s value-conscious marketplace.  BHA firmly embeds market access and health economic expertise into market opportunity assessment and forecasting.  We understand how payer acceptance, health economic value, and evidence investment requirements are the building blocks build robust business cases. Our proprietary analytics regarding evidence timing and impact, and reimbursement risk, enable us to deliver real-world insights that inform actionable market and growth strategy.


  • Market Opportunity Assessment
  • Pricing Strategy
  • Go-to-Market Strategy
  • Revenue Forecasting
  • Business Case Analysis

Case Studies

Market Opportunity Assessment for Orphan Drug in Rare Ocular Malignancy

Market Opportunity Assessment for Orphan Drug Rare Ocular Malignancy Case Study

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